Questions about this RFP should be submitted to and by October 20, 2023. Responses to these questions can be viewed through the button below. 

Proposals must be received no later than 11:59pm Philadelphia, PA, EST, November 13, 2023.  A pdf version of the proposal must be emailed to: and

The Philadelphia City Fund and the Philadelphia Department of Public Health (PDPH) seek qualified media consultants to develop and disseminate a comprehensive media plan and products for the Philly Joy Bank, a guaranteed income pilot for pregnant and postpartum people in Philadelphia. The Philly Joy Bank will provide $1,000 of monthly guaranteed income to participants throughout pregnancy and through 12 months postpartum, with the goal of improving financial stability for participants and reducing the risk of infant prematurity.

PDPH’s objective for this project is to provide 250 Philly Joy Bank participants with monthly cash assistance for up to 18 months, with the goal of improving financial, physical, and mental health and well-being of participants and their infants. We anticipate that the Philly Joy Bank will demonstrate the value of cash during pregnancy and postpartum to improve the lives of birthing people and their infants, laying the foundation for new and changed policies and practices that support guaranteed income for this population. We expect the consultant to support this goal by providing the following:

  • Development of social media content and outreach materials to support recruitment
  • Finalization of outreach materials and social media content design in collaboration with Philly Joy Bank Steering Committee
  • Design, development, and launch of enrollment website

Further details on the scope of work and process for submitting proposals can be found in the full RFP.