Request for Proposals: Sponsorship Broker Services for the 2024 Philadelphia Marathon Weekend

This opportunity is now closed.

Deadline for proposal submission: April 17, 2023 by 5:00 p.m. Proposals must be submitted with all required components and documentation to marathon.contracts@phila.gov, with a cc: to cityfund@phila.gov and with the subject line “PM Sponsorship RFP.”

Questions about this RFP should be submitted by March 27, 2023 to marathon.contracts@phila.gov, with a cc: to cityfund@phila.gov and with the subject line “PM 2024 Sponsorship RFP Questions.”

The Philadelphia City Fund and the City of Philadelphia desire to engage a qualified firm or joint venture to provide services for marketing, packaging, and selling the sponsorship and advertising opportunities for the Philadelphia Marathon Weekend. Services will be delivered in support of the 2024 Philadelphia Marathon Weekend (taking place November 2024).

The successful sponsorship broker will be responsible for working with the Fund to calculate the value of the assets to a variety of sponsors including title and presenting sponsors. The sponsorship broker will be asked to advise on partner packaging that includes race weekend assets along with outside advertising and marketing opportunities leading up to race weekend; they will also seek and recommend advertising buys and spend to support race weekend promotion and drive event registration. Applicants must provide in their proposal a detailed proposed scope of work showing how they will meet the project requirements outlined in the full RFP.